Chicago, IL

Job Description

  • Manage ASO projects by performing keyword and conversion rate optimization in the App Store and Play Store.
  • Development and testing of metadata and creative concepts for the app page in the store (description, icon, screenshots, video), in order to increase conversion and visibility.
  • Lead the creative production of new assets and localizations, working with our marketing creative team and third party providers.
  • Monitor global app rankings and appearances in suggested app sections.

The Successful Applicant

  • Solid ASO experience in the Mobile industry  (Health &Fitness is nice-to-have).
  • Up to date with all the latest changes & opportunities of iTunes & Google Play stores
  • Deep knowledge of all the visuals facets of the Store page and how to use them to increase the conversion.
  • Expertise in setting ASO strategies
  • Experience in generating ideas for store experiments, A/B tests conducting experience and validating the reliability of their results
  • Proficiency in additional languages – strong advantage
  • Excellent analytical skills
  • Experience in Client Relations- strong advantage
  • High proficiency in Excel
  • Organized, creative and detail oriented
  • An avid smartphone user who is passionate about the mobile world
  • Detail oriented, multitasker
  • Familiarity with ASO tools: Apptweak, App Annie...

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